◆ 01 — Strategy
The strategic playbook
Goals, personas, growth framework and where the next leverage is. Pulled from the Master Strategy Doc.
Market Goals
Become the default mobile wallet for the Caribbean diaspora corridor — agent-first distribution, low-friction onboarding, daily-utility positioning.
Buyer Personas
5 prioritized clusters: urgent bill payers, small business owners, agents, e-commerce sellers, and diaspora senders.
Growth Framework (AARRR)
Acquisition via agents + paid social. Activation via first transaction. Retention via bill-pay habit. Referral via agent network. Revenue via spread + fees.
Strategic Opportunities
Diaspora corridors, merchant QR rollout, agent-led education, and bundled bill-pay as the wedge into daily usage.